Medan Archive Market — Website & Social Media Step-by-Step Roadmap

Website / Tech
Social Media
CEO You own this
Team Delegate this
Phase 1 Foundation Week 1–2
Website
Buy domain + configure DNS on Ubuntu VPS (A record, TTL 300)CEO
Install LEMP stack — Nginx, PHP, MariaDB, SSL via CertbotCEO
Install WordPress or static site (Astro/Next.js) — decide CMS vs headlessCEO
Set up Google Search Console + Bing Webmaster ToolsCEO
Create sitemap.xml + robots.txt, submit to GSCTeam
Social Media
Register @medanarchivemarket handles: Instagram, TikTok, XCEO
Design brand kit: logo, color palette, font pair (Figma or Canva)CEO
Write 3 core content pillars (e.g. Vendor Spotlight / Event Vibes / Culture)CEO
Set up Meta Business Suite + link IG to Facebook pageTeam
Pin link-in-bio tool (Linktree or custom page) to all profilesTeam
Phase 2 Build & Launch Week 3–5
Website
Build homepage: hero image, event date/location CTA, vendor registration formTeam
Build Vendor Registration page with Google Forms or Tally embedTeam
Implement Core Web Vitals: lazy-load images, preload LCP, compress assets via nginx gzipCEO
On-page SEO: title tags, meta descriptions, Open Graph tags for social sharingTeam
Set up Google Analytics 4 + conversion goals (form submissions)CEO
Social Media
Draft 30-day content calendar (10 posts/month minimum per platform)Team
Produce 5 "coming soon" teaser posts in brand style — Reels + carouselsTeam
DM 5–10 Medan micro-influencers (5K–50K) for early collab/shoutoutCEO
Run first paid IG/TikTok ad: interest = streetwear, vintage, fashion MedanCEO
Set up Instagram broadcast channel for vendor announcementsTeam
Phase 3 Scale & Optimize Week 6–8+
Website
Publish 2 SEO blog posts targeting local search: "bazaar vintage Medan", "event fashion Medan"Team
Optimize for Google Discover: large hero images (1200×628), click-bait-free titles, E-E-A-T signalsCEO
Add structured data (JSON-LD): Event schema for each market dateCEO
Set up Redis/Nginx page caching — target LCP under 1.5sCEO
A/B test CTA button copy ("Daftar Sekarang" vs "Ambil Booth Sekarang")Team
Social Media
Launch "Vendor Spotlight" series — 1 feature per week, IG + TikTokTeam
Build hype countdown posts: T-30, T-14, T-7, T-1 days to eventTeam
Recruit 2 campus ambassador partners (USU, UISU) for organic reachCEO
Post-event: publish recap Reel, tag all vendors, collect UGC testimonialsTeam
Weekly analytics review: track reach, saves, profile visits → report to CEOTeam